SEO stands for Search Engine Optimalisation. The beter the SEO, the higher te ranking on Google. Different approaches how to reach this goal do apply. The 3 most important rules are “authority”, “relevance” and “trust”.

In short….SEO is ART.

Authority is something that needs builing, link building. The more websites link to your site, the more “authority” you will earn, and thus a higher ranking will be the reward.

Relevance is the second one, you do need content that is relevant to the visitor of the website. This is measured by Google also, the longer vistors stay on the site is one. Frequency of visits. Returning customers. All parameters that will help the site rank higher.

Trust…..but hey, trust is the bases for everything. From frienship, relations and to do business. Your site must be secure and have at least an https in the adressbar. But also reviews that pop-up on twitter, ratings of your product, complaints will impact ranking on Google.